WHAT I DO, I DO IT ALL IN THE NAME OF SIMPLEXITY.

AT THE TENDER AGE OF TWO, I GRABBED A CRAYON, BEGAN CREATING AND HAVE CONTINUED TO DO SO EVER SINCE. AT AGE EIGHTEEN, I DISCOVERED PHOTOSHOP – IT WAS LOVE AT FIRST SIGHT. AND THROUGH THICK AND THIN, WE’VE BEEN TOGETHER EVER SINCE.

THAT’S THE SHORT VERSION OF MY LIFE AS A VISUAL CREATIVE. I’VE BEEN UP TO A LOT OF OTHER IMAGINATIVE ENDEAVORS THROUGHOUT THE YEARS, TOO – INCLUDING CO-FOUNDING THE SWEDISH HIP-HOP AWARDS IN STOCKHOLM.

THROUGHOUT MY CAREER AS A GRAPHIC AND WEB DESIGNER, I’VE DEVELOPED A UNIQUE STYLE THAT I’VE DUBBED “SIMPLEXITY”.

SIMPLEXITY TYPIFIES SIMPLE DESIGNS WITH A COMPLEX TOUCH; AND COMPLEX DESIGNS MADE SIMPLE. AS I WORK AND PRODUCE NEW MATERIAL, FINDING THE PERFECT BALANCE OF SIMPLEXITY IS A FINE LINE THAT I WALK EVERYDAY.