Tutorial: Worn Vintage Logo Presentation.

  • DATE Aug 15, 2011
  • COMMENTS 9
  • POSTED BY Emir Ayouni
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Posted in Tutorials

Many designers these days are doing logo presentations by showing their customers their logo suggestions on neat subtle textured or grained canvases etc.

It gives the logo that little extra spark, to make it look more vibrant and it can show some of the logo’s potential and diversity.

But what I want to show you in this tutorial, is how you can take it one (or even two) steps further, mainly with the use of various techniques applied via Layer Masks, Brushes and Blur filters in Adobe Photoshop.

We’re going to make a fairly ordinary logo come alive in a “modern worn vintage”-style presentation.

Let’s start off by picking a logo we want to use for this exercise. I’ve made a dummy-logo for this Tutorial which I will use to demonstrate the various steps.

(I would suggest working on a 600×600 pixel canvas. I will display the screenshot images in a smaller scale to save some space. since the focus will be on the logo and how we’ll work with that.)

Step 1.

Ok, so here we have the logo on a flat one color canvas, in it’s own layer above the background layer. Let’s simply start with naming the logo layer “LOGO”.

If you don’t have your own logo or just simply feel like using the one from this tutorial, then you can download the PSD here.

Step 2.

We’ll need to first implement a texture to our presentation.

You can use any texture you’d like, but if you prefer the one used in this tutorial, then you can download the texture here.

(You’ll probably notice that it’s a high-resolution texture-image so you might want to reduce the image size so the texture won’t come off too large and heavy.)

Now we’ll simply drag this image over to our project and place it between the “Background Layer” and “LOGO”. Then, let’s rename the layer to “TEXTURE 1″. Then we duplicate that same layer and then we’ll rename that layer-copy to “TEXTURE 2″.

Step 3.

Then let’s Desaturate the “TEXTURE 1″ layer (Image -> Adjustmenst -> Desaturate) and set the “TEXTURE 2″ layer to 45% Opacity.

Then we set the blending mode of the “LOGO” layer to Multiply.

Your PSD should now resemble something like this:

Step 4.

Ok, it’s starting to look pretty good, but it’s still far from a realistic worn effect. So what we’ll do now is we’ll go to “TEXTURE 1″ and copy it (Select -> All) (Edit -> Copy).

Now we go back up to “LOGO” and add a layer mask to that layer.

Then we simply click into the layer mask (Alt + Left mouse button) and paste the texture in, that we just copied.

Notice how the logo now has a bit more of a realistic worn feel to it. But still, clearly not enough.

Step 5.

Now here is something that I don’t think a lot of designers do when they work with textures in layer masks, but I think it’s a great technique to use in order to gain a more realistic effect that we’re trying to achieve here.

What we’ll do is simply unlock the layer mask and select it. Then we’ll flip the layer mask Horizontally (Edit -> Transform -> Flip Horizontal).

Notice now, how we instantly gain a much more realistic worn effect. Next, we’ll simply apply the layer mask to the layer. (Layer -> Layer Mask -> Apply)

Step 6.

Here is where it starts to get fun, because this is where we will do our first actual handy work with the brushes.

First, we create a new layer mask to the “LOGO” layer and then we’ll select it. Next, we select the Brush Tool and pick a nice big subtle grunge brush from the library (and make sure your Foreground color is set to Black).

If you don’t have any grunge brushes, you can download a great set of these at Function made by Liam McKay. (they’re free, but you have the option to donate)

We’ll make sure that the grunge brush we pick covers as much of the logo as possible. And we only apply the brush once.

Now your PSD should resemble something like this:

Step 7.

Now what we’ll do is just pick various brushes and go to work around the edges and/or the framework of our logo. For this we’ll probably need some less subtle grunge brushes. Brushes in smaller scale and with a rougher stroke. If you don’t have a great arsenal of brushes like these, you can find many great brush sets via Deviant Art for free.

Basically this is the part where you can spend enormous amounts of time playing around with various brushes in your layer mask and I guess you can say, that this is where the artistic eye comes into play. But if you’re not used to the technique, don’t worry. Practice makes perfect. Trust me, you will get the hang of it.

(Remember, don’t overdo it, because the logo still needs to be clear enough to present. Don’t ravage it too much.)

When you’ve messed around with your brushes for a while and gotten to a point where you feel that it looks worn enough, you’ll probably have your PSD looking something like this.

Step 8.

That looks pretty good and now it’s probably worthy of a presentation to a client. But I say, let’s take it one step further, shall we? Let’s add to the realism a little bit and give it an angled perspective view. That way, we can present it as something that looks like an actual photo of a real print.

This technique has become somewhat of a trademark for a designer by the name of Fraser Davidson. A very talented designer that works a lot with sports identity and motion graphics.

(I should note, that this is not the same technique that he uses to achieve a similar effect.)

It’s a fairly easy procedure. First we’ll merge the following layers: “LOGO”, “TEXTURE 1″ & “TEXTURE 2″. Now let’s name our new flattened layer “FLAT”.

Then we’ll choose Free Transform (Edit -> Free Transform).

Now, hold down your Command key and simply drag both your top-left corner upwards and your bottom-left corner downwards to transform the image so it gives it a warped perspective. Also, drag your top right corner down and inwards to add to the perspective view.

You should now end up with a PSD looking something like this.

Step 9.

Duplicate the “FLAT” layer and rename the layer-copy to “FLAT BLUR”. We then select the “FLAT BLUR” layer and add a filter called Lens Blur (Filters -> Blur -> Lens Blur). The default settings will do just fine for the result we want to achieve. They should be set like this:

Your result should end up looking similar to this.

Step 10.

Select the Polygonal Lasso Tool and set the Feather value to 20.

Then make a square tilted selection of the area that you want to clear/erase out.

Then clear the selection. (Edit -> Clear)

You can now merge your “FLAT” layer with your “FLAT BLUR” layer.

And voilĂ ! There you have it.

Your end result should now look something like this.

(As you can see in the image above, I have used the Paint Bucket Tool to fill the Background layer with a color that blends well with the upper right corner of the texture before I flattened the entire PSD. A little finishing touchup that is completely optional.)

And that concludes this tutorial. I hope you had fun and hopefully you picked up a couple of neat tips and tricks. If you want to upload your own version of how your presentation ended up, then feel free to upload the link in the comments.

Also, if you got stuck at a certain Step and want further explanation, then just simply post your question in the comments and I will try to help you solve the problem to the best of my ability.

If you found this tutorial useful and want to share it on Twitter, then you can do so via this link.

Thanks for tuning in.
Until next time folks. Stay safe!

THANKS FOR READING:

Tutorial: Worn Vintage Logo Presentation.

LEAVE A COMMENT
  1. Jarod Online August 16, 2011 at 04:12

    Thanks for this tutorial, and also you should put your name on this article somewhere. I don’t know your name lol.

    But thanks dude. I’ve been wanting to improve my technique for a good while now, and I’ve finally found one.

  2. Emir Ayouni August 16, 2011 at 16:42

    Hello Jarod.

    Thank you for your comment.
    I am really glad you found the tutorial useful.

    My name is actually listed at the top of the blog entry, under “Posted by”.

  3. Prince August 18, 2011 at 13:08

    Nice share.. you know I just learning photoshop a couple month ago, you tutorial is helpful. Thanks

  4. Kirk Visola August 29, 2011 at 06:05

    I love your work. This is a great tutorial. Thanks man.

  5. Tim September 20, 2011 at 16:50

    A couple of techniques I’ve not tried before, nice tutorial.

  6. Joni September 23, 2011 at 23:53

    Nice article, I will have to try this out on some of past logo designs. I just watched Fraser Davidson’s video about logo presentation: A Web Presentation Technique – YouTube – http://www.youtube.com/watch?v=1bSzO4iMXRg&feature=youtu.be

  7. Emir Ayouni October 07, 2011 at 21:10

    Prince, Kirk, Tim and Joni – Thanks for your comments and input, guys. Glad you liked it!

  8. Tom Durkin October 26, 2011 at 16:40

    Awesome tutorial! Will definitely be trying this when I get home. Textures are something I’ve been working on a lot recenty!

  9. Andrew May 22, 2012 at 20:59

    Awesome tut, thanx a lot buddy.

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